Adrea Rubin Adds Custom Direct Enhanced File

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Adrea Rubin Management Inc. said Friday that it now manages the Custom Direct Enhanced Master File.

The master file has 3 million last-12-month buyers of checks from Artistic Checks, Check Gallery, Image Checks and Styles Super Checks. These buyers spend $20 to $40 per order, and 68 percent are female.

The file is selectable by recency, geography, product and gender. Acxiom Infobase provides the enhanced selects including age, income, presence/age of children, marital status, homeowner, length of residence, credit card, mail-order buyer, ethnicity and lifestyle categories. The base price is $85/M.

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