Acxiom/DMI Debuts Business SmartBase

Share this content:
WHITE PLAINS, NY--Acxiom/Direct Media used its 23rd Annual Business Mailer's Co-op Conference and Hi-Tech Marketing Symposium here this week to introduce Business SmartBase, a cooperative membership business database, and a new tool to its Solvitur database marketing product line.

Business SmartBase will be modeled after consumer co-op databases used by catalogers and publishers. Mailers become members of the co-op by contributing their customer files in exchange for access to the blind, transaction-based, prospecting and customer reactivation database. Tapping into such a database provides members a way to generate high-performing names at low costs relative to individual list rental.

Acxiom/Direct Media unveiled the concept to a larger than expected audience of business mailers, who were urged to sign up for the test build of Business SmartBase by contributing their 24-month house file with purchase history. The build can begin with a minimum of 10 million names from 30 to 50 similar but not directly competitive companies. The first operating build is projected to be available Jan. 1 with a list rental fee of $65 per thousand names.

Acxiom/Direct Media also demonstrated the database marketing tool Engage. The newest addition to the Solvitur line is an upgraded version of Rapidus tailored to the needs of the list rental community. Engage allows mailers to query a prospecting database at their desktop to produce list counts with selections and segmentation. Now in beta testing, Engage is expected to be available by October.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above