*Acxiom/Direct Media to Offer E-Mail Appending Service

Share this content:
Acxiom/Direct Media is currently accepting contributors to an e-mail address appending service called E-Base that it expects to roll out in the next two to four months. The new service is part of a restructuring of its interactive division that involves an increased role for Bigfoot, the Internet directory firm in which Acxiom holds a one-third interest.

Bigfoot, New York, which currently handles e-mail fulfillment for DMI, Greenwich, CT, will assume some of the e-mail campaign management and marketing now overseen at DMI by Regina Brady. Brady's division will continue to handle some ECM and develop E-Base. The domestic and international sections of the online catalog request site CatalogLink will become part of DMI's SmartBase cooperative catalog database.

"We're putting pieces [of the interactive division] where they should be," said DMI CEO Steve Brighton. He confirmed that the restructuring will not require any job cuts.

E-Base will function similar to a telephone number appending service. Data providers will contribute files that contain both a consumer's mailing and opt-in e-mail address. Once the e-mail repository reaches critical mass, clients will be able to submit a customer file and have e-mail addresses appended to matches. E-Base Contributors will be paid a percentage of the matches and receive discounted rates to have their own files appended.

Once up and running, E-Base will be marketed through DMI, Acxiom InfoBase and a sales force now being assembled at Bigfoot, according to DMI chairman Dave Florence. Florence said Direct Media will continue to sell e-mail services to direct marketing clients while Bigfoot will gear its overall sales efforts to larger corporations outside the DM arena.

In a related matter, Brighton said DMI has no plans to shut down its international list division and satellite office in the United Kingdom and that it is one of the company's top producing profit centers.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above