Acxiom to Offer Protagona for Insurance Marketing

Share this content:
Database services provider Acxiom Corp., Little Rock, AR, said yesterday it would offer to incorporate the Protagona customized marketing solution into its insurance-industry customer relationship management products. Acxiom said the agreement would allow it to leverage Recognition Systems' insurance-marketing expertise with its own database expertise.


Protagona, the flagship product of Recognition Systems PLC, Birmingham, England, helps businesses create consistent marketing messages through all their marketing communications media, including the Internet and traditional direct marketing vehicles. It will be offered as part of Acxiom's Solvitur solutions for insurance companies, which offer customer data, data integration and data delivery.


Recognition Systems said the alliance between the two companies evolved in part from the number of prospective clients Acxiom and Recognition Systems had in common.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above