Acxiom to Build Customer Data Integration Engine With Torrent's Orchestrate

Share this content:
Torrent Systems Inc., Cambridge, MA, a data warehousing vendor, is expected to announce today that Acxiom Corp., a customer data integration system vendor, plans to use Torrent's flagship product Orchestrate as a technology component of Acxiom's Customer Data Integration delivery infrastructure.


Orchestrate enables companies to create, deploy and manage scalable solutions for analyzing massive volumes of clickstream and transaction data. It also allows companies to process more data in less time by partitioning data across multiple processors and then streaming the data through multiple, parallel instances of each application step.


Following integration, the infrastructure will enable Acxiom to improve its CDI process, improving Acxiom's delivery performance and speeding it up considerably.


As a first step in the development of the CDI engine, Acxiom has begun implementing Orchestrate-based applications for building database marketing systems. As part of the implementation, Acxiom is developing a JAVA-based application interface for Orchestrate that will allow Acxiom associates to easily develop and configure the processes that Acxiom, Little Rock, AR, uses to deliver AbiliTec and its database services.


AbiliTec allows companies to link contact information captured from multiple touch points with legacy customer data stores or link to customer data stored in Acxiom's InfoBase, a large collection of consumer, business and telephone data available in one source. As a result, companies are able to construct complete, enterprisewide views of their customers.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above