Acxiom Takes Over 40 Percent of Exchange Marketing Group

Share this content:
Data product provider Acxiom Corp., Conway, AR, announced an agreement that resulted in a 40 percent equity investment in the database consulting firm Exchange Marketing Group, Boston and an option to acquire the company in the future. Terms of the agreement were not disclosed.


Exchange Marketing Group's consulting process model is based on the concept of Value Exchange, which allows companies to tailor the value invested in customers and prospects commensurate with the potential value to be received.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above