Acxiom Posts 2Q Gains on Improvements in All Business Segments

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Database services provider Acxiom Corp., Conway, AR, citing double-digit gains in revenue growth in each of its business segments, yesterday posted second-quarter profits of $15.75 million, up 34 percent over profits of $11.74 million in the second quarter of a year ago.


Revenues for the quarter, which ended June 30, totaled $211.51 million, up 29 percent over revenues of $164.51 million in the year-ago quarter.


The data products segment, which includes the Direct Media list-management business that Acxiom is seeking to restructure or divest, posted revenue growth of about 11 percent for the quarter, to $47.95 million, compared with $43.38 million a year ago.


The company's services segment reported second-quarter revenues of $130.1 million, up 38 percent over $94.25 million in the year-ago quarter. The information technology management segment, meanwhile, reported a gain of 30 percent, to $45.34 million, vs. $34.8 million.


"Each of our business segments contributed solid performance," company leader Charles D. Morgan said in a prepared statement, adding that the Acxiom Data Network, the company's Internet-based demographic database, "also made great strides in gaining acceptance as the industry standard for integrating consumer and business data."


Among the major new customers signed by Acxiom during the quarter were the city of Chicago, which signed a five-year, $40 million contract for Acxiom to provide data-center management services; and publisher Rodale Inc., which signed a multimillion-dollar, five-year contract for Acxiom to provide database and data warehousing services.


In other news, Acxiom said it has formed an alliance agreement with RightPoint Corp., San Mateo, CA, to provide database-driven e-marketing applications. The first product offering created by the alliance, the RightPoint.net Real-Time eMarketing Suite, offers Acxiom demographic data in a real-time environment. The online subscription service, scheduled to become available Aug. 16, offers a solution for developing, targeting and evaluating campaigns for call centers and Web sites.
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