Acxiom Picks Return Path for ECOA

Share this content:
Acxiom Corp., Little Rock, AR, has chosen to integrate Return Path Inc.'s e-mail change of address service into its InfoBase eProduct offerings, Return Path said yesterday.


New York-based Return Path's ECOA service works similarly to the U.S. Postal Service's national change-of-address service. The Return Path network acts as a permission-based clearinghouse that lets consumers and businesses notify each other regarding e-mail address changes.


The announcement was made at yesterday's net.marketing conference.


The USPS signed Return Path as its exclusive ECOA provider in March.


Acxiom's InfoBase eMail Enhancement product offers features such as e-mail append and reverse append. Through this partnership, Acxiom clients also can use InfoBase for ECOA.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above