Acxiom Offers Tool for Financial Institutions

Share this content:
Acxiom Corp., Little Rock, AR, yesterday debuted a solution designed to help financial institutions find and target customers who are most likely to meet the institutions' approval standards through invitations-to-apply promotions.


The solution, Ranking Invitation to Apply Approvals, is based on Acxiom's InfoBase data elements along with new proprietary market indicators developed by Acxiom.


RITAA is a measure that can predict the likelihood that a customer who responded to an invitation to apply for credit will subsequently achieve approval.


RITAA is not based on credit data and does not determine credit worthiness but instead uses various new proprietary data systems. The information helps financial marketers create a model-scoring method for targeting customers who have the potential for credit approval.


The new data system also offers an expandable universe of possible customers using a scoring mechanism to discover prospects that might not be selectable by conventional standards.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above