Acxiom Makes Investment in Ceres

Share this content:
Acxiom Corp. last week made a 25 percent equity investment in Ceres Integrated Solutions, a provider of intelligent operational software and analytical services.


Together, Axciom, Conway, AR, and Ceres, Raleigh, NC, will offer an integrated marketing data solution called Solvitur for Retail.


Terms of the investment were not disclosed.


"Acxiom and Ceres will provide the retail industry with a best-of-breed, closed-loop market management solution," said Charles Morgan, company leader at Acxiom, in a prepared statement. "The Acxiom core competencies combined with the Ceres differentiators should set us apart from our competitors."


Solvitur will let retailers combine on a single desktop details about their customers with information about merchandise, so that the merchandise solution complements the marketing solution.


"The solution encompasses the core competencies of Acxiom -- known for its ability to design, implement and manage large-scale database warehouse/marts and provide clean, validated, quality data, based on expertise in data integration, standardization, data hygiene and validity," said Charles Weir, business development leader at Acxiom.


Acxiom is expected to announce today that its Acxiom Data Network (ADN) desktop data-delivery product is available for a general evaluation release. This release -- offered free to a select group of businesses through July 31 -- follows testing of ADN, which was introduced in February. These users will receive online data access to Acxiom's database software.


These customers, potential customers and channel partners will be the first to use Acxiom's InfoBase Consumer Enhancement packages, which allow the analysis, profiling and segmentation of data for targeted marketing decisions.


A full general release of ADN is slated for August.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here