Acxiom Leader Opens Nasdaq Today
Acxiom originally was to open the Nasdaq on Sept. 13, 2001, but company officials were unable to travel to New York following the terrorist attacks. Acxiom has been listed with Nasdaq since December 1983.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.