Acxiom Implements Alterian List Manager

Share this content:
Alterian, Chicago, a database marketing and customer insight solutions provider, said yesterday that Acxiom Corp., Little Rock, AR, implemented Alterian's recently released List Manager product.


Alterian List Manager is an end-to-end solution for list owners, brokers and list production organizations based on Alterian's database engine. It provides a complete integrated system that includes:


· A visualization-led interface that lets list buyers or sales people immediately generate counts and refine them on the fly, using an intuitive graphical interface. Selections can be segmented based on multiple criteria, improving accuracy, and multiple formats of order specification can be output and sent to the client.


· After order confirmation, List Manager manages the workflow around the production and output of the associated list.


· Production users can prioritize output and manage lists, and are provided with an advanced administration capability over the system.


· Advanced facilities for loading and updating new lists are included, and full functionality around inclusion and exclusion of prior orders, client files and the application of statistical models is also provided.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here