Acxiom Forms Alliance With IBM to Deliver Enhanced CRM Solutions

Share this content:
Acxiom Corp., Little Rock, AR, a customer data integration vendor, announced an alliance with IBM yesterday that focuses on providing clients of both companies with end-to-end solutions for business intelligence, data management and customer relationship management.


The alliance combines Acxiom's CDI expertise with IBM's e-business and business intelligence solutions.


Under the agreement, IBM will incorporate Acxiom's AbiliTec CDI software within its CRM solutions provided to business customers in the United States and worldwide. IBM also will partner with Acxiom to increase overall sales of Acxiom's InfoBase Data Products. IBM will further complement its offering of targeted business intelligence solutions with data supplied by InfoBase and AbiliTec-compliant data products.


Acxiom's CDI software, AbiliTec, helps companies create a single comprehensive view of their customers across their enterprise. Acxiom's InfoBase is a comprehensive collection of U.S. consumer, business and telephone data in one source for database or file enhancement, analytical services or list rental.


Acxiom, on the other hand, will increase its offerings of IBM technology, e-server series and storage products together with Acxiom software. The prepackaged configurations will be made available to Acxiom customers with financing available to qualified customers through IBM Global Financing.


"As a result of today's partnership, companies around the globe will soon be able to overcome the enormous challenge of linking, in real time, customer information from multiple contact points like catalogs, Web pages and traditional stores," said Charles D. Morgan, Acxiom company leader.


"By providing a unified view of the customer relationship, Acxiom's AbiliTec software closes the gap between the needs of the individual customer and the company's timely response."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above