Acxiom Files to Offer Stock to Public

Share this content:
Acxiom Corp., Little Rock, AR, said yesterday that it filed to offer about 5.5 million shares of common stock to the public, including about 1.5 million that will be offered by the company and the rest by certain stockholders.

The company said it would use the proceeds to reduce the outstanding balance on its credit facility, which would give the company more money for acquisitions, working capital and general corporate purposes.

The Pritzger Foundation will offer 3.9 million shares that were contributed by Trans Union LLC and its parent company, Marmon Industrial LLC. The shares had been acquired by Trans Union and Marmon in 1992 and 1994 as part of data management and marketing services agreements. After the offering, Trans Union will continue to own 3.6 million shares.

Separately, Acxiom yesterday said it entered an agreement with E.piphany Inc., Palo Alto, CA, to jointly deliver new customer relationship management and enterprise relationship management solutions. The new solutions will allow enterprise-wide access to customer data through a Web interface and will enable Acxiom's clients to use E.piphany's Web-based analytic tools with the Acxiom Data Network, among other things.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above