Acxiom Enters Deal With TeleDirect

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Data services provider Acxiom Corp., Conway, AR, sealed an agreement yesterday that will allow TeleDirect International Inc., Scottsdale, AZ, to integrate and resell Acxiom's data products. TeleDirect will offer Acxiom data through its Liberation 6000 automated telemarketing campaign solution, which seeks to help business maximize the effectiveness of their customer contacts by selecting appropriate messages for individual customers. Businesses who use the Liberation 6000 system will be able to access the Acxiom Data Network version of InfoBase Profiler via the Internet to retrieve real-time telephone and demographic profiles on 95 percent of U.S. households.

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