Acxiom Debuts Segmentation System for Japanese Marketers
The geodemographic product groups consumer demographic behaviors into 32 consumer lifestyle clusters by city, district or "chome."
Acxiom analyzed 170,000 chomes in Japan through customer survey information and census data to create the clusters.
Chomonicx can be applied to customer databases to identify prospects for marketing offers. Acxiom debuted Chomonicx at the Data Warehouse and Customer Relationship Management Expo in Tokyo July 7-9.
The Personicx segmentation system is the firm's similar product for the U.S. market. It offers 70 clusters for U.S. consumers.