Acxiom Buys Sedona's Intarsia 2.0

Share this content:
Sedona Corp., Limerick, PA, recently announced that Acxiom, Little Rock, AR, had purchased Sedona's Intarsia 2.0 Internet-based customer relationship management application for use in creating expanded marketing services for mid-size banks.


Acxiom's Memphis office provides marketing and campaign management services for its clients and will use Sedona's visual profiling technology to deliver new client solutions. Acxiom's current services include analysis, report preparation, campaign development, fulfillment creation, data management and other services that help banks design and implement effective customer marketing programs.


By adding Intarsia's visual profiling capability, Acxiom will be able to create geographic and demographic marketing data for its clients, giving itself the ability to make more effective marketing decisions such as branch site location analysis and geographic tracking of marketing campaign response. Acxiom said it intends to use Intarsia's application service provider model for visual profiling and offer its customers a Web-based solution that enables individual banks to directly obtain the information faster.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here