Acxiom Buys Sedona's Intarsia 2.0

Share this content:
Sedona Corp., Limerick, PA, recently announced that Acxiom, Little Rock, AR, had purchased Sedona's Intarsia 2.0 Internet-based customer relationship management application for use in creating expanded marketing services for mid-size banks.


Acxiom's Memphis office provides marketing and campaign management services for its clients and will use Sedona's visual profiling technology to deliver new client solutions. Acxiom's current services include analysis, report preparation, campaign development, fulfillment creation, data management and other services that help banks design and implement effective customer marketing programs.


By adding Intarsia's visual profiling capability, Acxiom will be able to create geographic and demographic marketing data for its clients, giving itself the ability to make more effective marketing decisions such as branch site location analysis and geographic tracking of marketing campaign response. Acxiom said it intends to use Intarsia's application service provider model for visual profiling and offer its customers a Web-based solution that enables individual banks to directly obtain the information faster.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above