Acxiom Buys Risk Mitigation Data Firm

Share this content:
Acxiom Corp. said yesterday that it acquired InsightAmerica, a risk mitigation information and analytics firm, for an undisclosed sum.


InsightAmerica, Broomfield, CO, provides clients access to hundreds of national and state-specific databases that contain identity data, property records, addresses, phone numbers, motor vehicle and criminal records. Its customers include government, law enforcement, fraud prevention, consumer lending, receivables management and employment screening professionals.


The acquisition expands Acxiom's fraud prevention and risk mitigation services, the Little Rock, AR, company said.


"More than 10 years ago, Acxiom began building its capabilities to help insurance companies, banking and financial institutions and other organizations improve their identity verification capabilities to reduce fraud and make better business decisions," Acxiom company leader Charles D. Morgan said in a statement.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here