Acxiom Acquires Financial Services Units From Deluxe

Share this content:
Acxiom Corp., Conway, AR, has bolstered its offerings to the financial services sector with the Dec. 31 acquisition of three database marketing units from Deluxe Corp., St. Paul, MN.


Acxiom has acquired Deluxe Data Resources, Laguna Hills, CA, a property data compiler; Deluxe MarketWise, Bloomington, MN, a customer information management software provider to banks and credit card issuers; and Fusion Marketing, Memphis, TN, a designer of database marketing campaigns for banks. Fusion generates $15 million of the more than $20 million in combined annual revenues of the three units.


The purchases, combined with the October acquisition of service bureau Computer Graphics for $25 million, are part of company leader Charles Morgan's plan in 1999 to bulk up Acxiom's data content and consulting capability for financial services clients.


While Acxiom is growing through acquisition, Deluxe is paring down to its core competencies of check printing, payment and risk management services. The three units had made up the Deluxe Direct Response division, which now ceases to exist. Deluxe also completed the sales Jan. 4 of Paper Direct and Current Social Expressions units - excluding its direct mail check printing operations - to the Taylor Corp., North Mankato, MN. The five sold units represent 1998 revenues of $240 million.


Deluxe spokesman Stu Alexander said the firm will continue to participate in information-based businesses but instead of owning the data it will now acquire it from providers such as Acxiom. Acxiom is the data warehouse manager and a partner in the Deluxe Debit Bureau but the three units it has purchased had no relation to that operation.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above