Acxiom, Abacus Partner, Phase Out SmartBase

Share this content:
Acxiom Corp., Conway, AR, and Abacus Direct Corp., Broomfield, CO, announced a multiyear agreement yesterday that is expected to capitalize on both companies' information and technology strengths to create new jointly marketed data products.


Under terms of the agreement, Abacus will use its Abacus Alliance Database -- the nation's largest database of consumer catalog buying behavior -- with Acxiom's InfoBase, which contains demographic information about consumers across the country.


Acxiom will phase out its SmartBase product, which is similar in function to the Abacus database, and the companies will work to move existing SmartBase customers into the alliance. Abacus also will explore ways to apply Acxiom's data processing and data integration expertise internally.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here