Acuity Brands Selects Siebel

Share this content:
Siebel Systems Inc. said yesterday that Acuity Brands Lighting implemented the first phase of its Siebel CRM OnDemand initiative to centralize customer information and make it available across all sales, marketing and service groups.


Acuity Brands Lighting-Austin, a division of Acuity Brands Lighting, manufactures and sells some of the world's most recognizable lighting fixture lines. Siebel CRM OnDemand is a hosted offering.


Acuity needed to build a single source of customer information as well as the tools and resources to manage all aspects of sales, marketing and service. This would give all users immediate access to any activity associated with a given customer, regardless of the transaction type.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here