ACNielsen launches Loyalty Initiative

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ACNielsen, a VNU business, today announced it has formed a global business unit that will provide end-to-end loyalty marketing solutions.

New York City-based ACNielsen is a leading marketing information provider.

Insights provided by ACNielsen Loyalty will help retailers and their key manufacturer partners to work with the data generated by retailer loyalty programs to better understand consumers' shopping behavior and preferences, develop targeted, loyalty-building marketing and merchandising programs and track their impact on shoppers over time. It will draw upon the experience and expertise in consumer research and analysis of ACNielsen and the VNU Marketing Information group, while adding new capabilities focused on the opportunity presented by loyalty information.

The formation of ACNielsen Loyalty follows an intensive research and development effort. The unit's capabilities are expected to complement and expand upon numerous products and services that support loyalty marketing efforts offered by ACNielsen and VNU business units.

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