Aberdeen Group Opens European Venture

Share this content:
Aberdeen Group, Boston, has opened its European customer relationship management practice. The IT market analysis and positioning services firm now provides comprehensive global CRM coverage and in-depth local coverage of European market dynamics.


Research analyst Ute Appenzeller is the first member of the European CRM team. Working with her U.S.-based colleagues, she will cover the European CRM market, including marketing automation, e-marketing, personalization, sales force automation and related services.


European clients will now have access to CRM@Aberdeen, a survey-based advisory service that combines primary research, analysis, research publications and marketing consulting services. Aberdeen said clients will also benefit from a new European CRM market research report that will examine the European CRM market and provide comprehensive profiles of CRM suppliers competing in Europe.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above