Abacus' BtoB Alliance Increases

Share this content:
Abacus is expected to announce today that its BtoB Alliance database has grown 55 percent from the second to third quarter, with a total of 44 million business contacts now on file. The announcement will be made at the Direct Marketing Association's 84th Annual Conference & Exhibition.


According to Abacus, its business-to-business database -- which is made up of small, medium and large-size businesses from categories such as cars, stationery, office supplies and computer equipment -- now features more than 850 million business transactions totaling more than $80 billion in purchases. Thirty-three members joined the BtoB Alliance during the third quarter, according to Abacus, helping to grow the active database of businesses with recent business purchases.


Abacus said database enhancements offering more flexible data processing rules for members have contributed to the growth of the database.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here