Abacus Alliance Hits 1,000
The database sorts catalogers into 11 product categories, including apparel; books, video and audio; children's; gardening; gifts; health and beauty; home; outdoors; specialty food and beverage; shoes and accessories.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.