$25M Effort Launches New Shell Fuel

Share this content:
Shell Oil Products U.S., Houston, and marketing partner Motiva Enterprises LLC announced yesterday the debut of a $25 million ad campaign that includes direct mail to promote new Shell gasolines formulated to produce better mileage.


The new effort, centered on the message "Get better mileage," introduces the public to the gasolines and positions Shell as a brand that offers more value for the money. The campaign includes national and local print, television and radio advertising. The gasolines also will be promoted through public relations programs and other marketing materials such as outdoor, direct mail and point-of-purchase collateral.


J. Walter Thompson, the global advertising agency retained to promote the Shell brand, produced the new ad campaign, which incorporates the sea-branding approach unveiled last year.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here