21stAZ Creates Multicultural Division

Share this content:
21stAZ Marketing has formed a multicultural division that will offer list management and brokerage as well as other services such as ethnic identification.


The Ethnic Identification Program will allow marketers to locate ethnic surnames on their house files and enhance the files with other demographic and lifestyle information.


"The most efficient way to market to new groups is to identify them within your own house file and target an offer to them," said Rick Blume, vice president of the multicultural division at 21stAZ Marketing, Farmingdale, NY.


The division was designed to help 21stAZ clients branch out into the ethnic marketplace, said Blume, who will serve as vice president of the division along with Annette Swanstrom.


Blume and Swanstrom, who have 28 years of experience between them in multicultural marketing, were previously employed at MSGi Direct, New York.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here