21stAZ Creates Multicultural Division

Share this content:
21stAZ Marketing has formed a multicultural division that will offer list management and brokerage as well as other services such as ethnic identification.


The Ethnic Identification Program will allow marketers to locate ethnic surnames on their house files and enhance the files with other demographic and lifestyle information.


"The most efficient way to market to new groups is to identify them within your own house file and target an offer to them," said Rick Blume, vice president of the multicultural division at 21stAZ Marketing, Farmingdale, NY.


The division was designed to help 21stAZ clients branch out into the ethnic marketplace, said Blume, who will serve as vice president of the division along with Annette Swanstrom.


Blume and Swanstrom, who have 28 years of experience between them in multicultural marketing, were previously employed at MSGi Direct, New York.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above