21st Century Gains Loyalty Club Files

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21st Century Marketing, Farmingdale, NY, said yesterday that it was named list manager of the AdvantageClub postal lists from Affinion.

The AdvantageClub Master File has a universe of 1 million loyalty club members. Consumers on this file responded to a direct mail offer and paid an average annual fee of $89.99 to join a travel or shopping club. Members are 47 percent male with an average age of 45 and average income exceeding $75,000.

The AdvantageClub Travelers list has 858,100 names, and the AdvantageClub Shoppers list has 389,100 names.

The files are selectable by recency, gender, geography and age. The base prices are $90/M.

The AdvantageClub programs previously were known as Premier Travelers and Premier Shopping. Parent company Affinion was called Trilegiant.

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