15 States Settle With Travel DMers

Share this content:
Attorneys general from 15 states settled a lawsuit yesterday with two travel companies accused of using deceptive tactics in their direct marketing campaigns touting Florida and Bahamas vacation packages.


The settlement orders the two companies to pay $10,000 to each state involved in the case and to refund any money paid by consumers who bought vacation packages since Jan. 1, 1997, but have not yet taken their trips. The companies also agreed to cease deceptive practices and make certain disclosures in future marketing efforts.


Charged in the lawsuit were Cape Canaveral Cruise Line Tour and Travel Inc., Cape Canaveral, FL, and Promotional Travel Inc., Altamonte Springs, FL. According to the suit, the companies offered consumers "first class" or "world class" vacations in telemarketing and direct mail offers.


The lawsuit charged that the actual trips were of lower quality than promised in the offers aimed at selling timeshares. The companies falsely told consumers they had won the trips and failed to tell them about the costs they would have to pay or the requirement to attend lengthy timeshare presentations, the attorneys general charged.


Consumers later complained the "cruises" promised by the companies were actually a shuttleboat ride, and that the costs of travel to Florida for the trips were not covered in the packages, according to the Pennsylvania Attorney General's Office, one of the attorneys general involved in the suit. Other states party to the suit include Arkansas, Connecticut, Florida, Illinois, Massachusetts, Michigan, Minnesota, New Mexico, North Carolina, Ohio, Tennessee, Washington, West Virginia and Wisconsin.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here