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 Data

IBM to acquire Vivisimo

April 25, 2012

IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
 

Understanding real-time bidding for the mobile marketplace

Jason Ciancette, president & founder, Liquid Wireless April 23, 2012

More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go.
 

Infosys announces launch of BrandEdge

April 23, 2012

Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.
 

Amazon Web Services launches CloudSearch

April 12, 2012

Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
 

IBM introduces data consolidation software

April 03, 2012

IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
 

Marketers tackle data collection challenges

April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
 

Segmentation optimizes customer experiences

Judy Loschen, Aspen Marketing Services April 01, 2012

When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.
 

Data: With great power comes even greater responsibility

Lawrence Kimmel, Direct Marketing Association April 01, 2012

Marketers must leverage data in service of the consumer and protect their information like never before.
 

Data on-demand: Small investments pay big dividends

Rick Witsell, Alliant April 01, 2012

Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
 

Segment your customers to further drive engagement

Bob Massie, Marketing Infomatics April 01, 2012

Follow these few simple steps to get a good start on mining the value of your customer data.
 

Structural Equation Modeling -- The Other 'SEM'

Sam Koslowsky, Harte-Hanks April 01, 2012

While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.
 

Improving experience and driving engagement

Dave Duszynski, Experian Marketing Services April 01, 2012

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
 

How digital profiles reveal greater marketing insights

Jay Henderson, IBM April 01, 2012

Typically, the most insightful digital profile attributes come from one of three primary sources.
 

Vital multichannel marketing tactics in a b-to-b world

Greg Grdodian, Reach Marketing April 01, 2012

 

The Holy Grail of database customer marketing

Rod Ford, Merkle April 01, 2012

For more than five years now, the direct marketing industry has possessed the analytics and intuitive tools to create and execute individually personalized contact strategies for customers. However, there has existed one single limitation keeping these innovations from seeing the light of day, and keeping us in our spreadsheet-driven, file-passing entrapment.
 

Use data more effectively by placing it in the cloud

Shannon Duffy, Data.com April 01, 2012

The way data is consumed today has changed dramatically from the past.
 

Insert media scores: a free ounce for promo inserts

Leon Henry, Leon Henry Inc. April 01, 2012

The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.
 

Manage data in order to improve your bottom line

Joel Ingersoll, Lorton Data April 01, 2012

There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.
 

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
 

Q&A: Aaron Magness, VP of marketing at Coastal.com

Mercedes Cardona April 01, 2012

Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.
 

Bridge data for a holistic view

Dennis Kooker, KBM Group April 01, 2012

Today's consumers are not just individuals we actively sell to; they are informed buyers.
 

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
 

Embracing m-commerce

April 01, 2012

The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
 

2012 Essential Guide to Database Marketing

April 01, 2012

The 2012 Essential Guide to Database Marketing is now available for $19.95 as a pdf. Click above to download.
 

Google launches customer survey tool

March 30, 2012

Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.
 

Report: Online security increasingly important to consumers

March 07, 2012

Public concerns about privacy and data security are becoming increasingly important factors in the decisions online consumers make, said Pete Pedersen, global chair of technology at Edelman. Companies should emphasize transparency regarding what happens with customer data and be upfront if a breach occurs, he said.
 

Infogroup aquires GoTime

March 02, 2012

Infogroup, a database services provider, has acquired Seattle-based data company GoTime, Christian Ward, chief data officer of Infogroup told Direct Marketing News. Terms of the deal were not disclosed.
 

Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh

March 01, 2012

Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing.
 

Martha Stewart Living uses app to create successful Facebook sweepstakes

March 01, 2012

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
 

Plug-ins: DRTV

March 01, 2012

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.