Data

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

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Proof that email isn't a prehistoric channel after all.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

3 Ways to Optimize Ad Spend

3 Ways to Optimize Ad Spend

Marketers can take steps to ensure that they're not wasting their advertising budget. Here's how.

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

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6 preference center pros and cons that marketers should consider to improve the customer experience

The State of Email Marketing

The State of Email Marketing

In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.

There's No "Us" and "Them"

There's No "Us" and "Them"

When it comes to data, consumers and marketers are on the same team.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

What's The Story With Big Data?

What's The Story With Big Data?

As corporate data literacy increases, data storytellers will morph into data monetizers.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Data That Tells the Customer's Story

Data That Tells the Customer's Story

Interaction tracking is enterprise marketing management's competitive advantage.

How to Get a 360-Degree View of an Email Subscriber

How to Get a 360-Degree View of an Email Subscriber

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Four ways marketers can get to know their email subscribers.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

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Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

The Future of Loyalty Is Data

The Future of Loyalty Is Data

More than 60% of consumers don't trust retailers with their data. Here's how to change that.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

To Measure Success Is to First Define It

To Measure Success Is to First Define It

Marketing success needs to be defined, specified, agreed upon, and then made highly visible.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

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Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Lee Rainie Talks Wearables, Tech, and Privacy

Lee Rainie Talks Wearables, Tech, and Privacy

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The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

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