Data

Customer Experience Marketing That Makes a Splash

Customer Experience Marketing That Makes a Splash

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.

Marketers Crave Customer Data

Marketers Crave Customer Data

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Just one third of marketers feel they collect the right amount of data.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

The Datafication of Marketing

The Datafication of Marketing

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Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

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But consumers are confident that the government and brands will brew up a solution

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

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Data's influence on content and decision making continues to grow in 2015.

An Open Letter to Target

An Open Letter to Target

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A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

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After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

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Location-specific and up-to-date content are this year's must-haves.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

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Two key metrics help the online auto insurance agency separate the good leads from the bad.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

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But poor data quality can stall progress.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

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RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

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Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

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Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

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But that doesn't stop them from sharing information with certain sectors.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

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Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

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FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

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The airline launches a Listening Center to centralize social, industry, and operational data.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

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The future looks bright for interactive channels.

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

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The definition of dynamic email content is changing—what marketers need to know.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

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As the leading source for direct marketing youth data, ASL Marketing connects your ...