What cultural anthropology can tell you that lightning-speed data analysis can't.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
How marketers can gain consumer trust and keep their own personal information secure.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
What organizations should really look for when hiring a data scientist today
The organization implemented a new marketing solution to target customers with more relevant offers.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
How marketers can protect the responsible use of consumer data for marketing purposes
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Social, mobile, and reams of data are transforming the shopping experience.
Don't let the fear of striking out keep you from playing the new data-driven game.
Betting on data doesn't always win the marketing game.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Sometimes the why is more important than the what.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Bigger is not always better when it comes to marketing data.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.