Data

The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

Join mobile marketing experts from DialogTech and Leapfrog Online as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

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The CPG company revamped its rewards program by using new technology to simplify the member experience.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

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Deciding between first-, second-, and third-party data can be more than some marketers can bear.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

Individualized Insights Goes Far Beyond Personalization

Individualized Insights Goes Far Beyond Personalization

Join Michael E. Gazala, VP, Research Director at Forrester Research Inc., Jenne Barbour, Marketing Strategy at Teradata Marketing Applications, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

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Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

The Email Paradox

The Email Paradox

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Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

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The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

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Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

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Turns out that a few small details can make a big impact on your customers—and their decisions.

Data Migration's Challenges

Data Migration's Challenges

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91% of businesses engage in data migration projects and 85% experience significant problems from them.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

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The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

AdRoll Partners With Google to Make the Web Safer

AdRoll Partners With Google to Make the Web Safer

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The move sets the stage for the adoption of server encryption by the ad tech ecosystem.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

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An orderly and seamless customer experience is just what the carpet cleaning company needed.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

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But privacy and security concerns can make them go bananas.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Data Quality Is Lacking

Data Quality Is Lacking

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Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

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Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

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71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

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Be the blue cheese within your industry.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

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Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

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This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

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Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Customer Experience Marketing That Makes a Splash

Customer Experience Marketing That Makes a Splash

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...