Data

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

To Measure Success Is to First Define It

To Measure Success Is to First Define It

Marketing success needs to be defined, specified, agreed upon, and then made highly visible.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

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Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Lee Rainie Talks Wearables, Tech, and Privacy

Lee Rainie Talks Wearables, Tech, and Privacy

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The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Fast Insight Isn't Always Best

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

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Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

Personalization Is Hiscox's Best Policy

Personalization Is Hiscox's Best Policy

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The global insurance company uses data and segmentation to personalize its site experience for small business owners.

Brands: Don't Be a Boring Boasting Bully Who Begs

Brands: Don't Be a Boring Boasting Bully Who Begs

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If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.

The Data Exchange: A Mutual Commitment

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

Even for Mobile, Retail's Priorities Are Location, Location, Location

Even for Mobile, Retail's Priorities Are Location, Location, Location

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One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.

What We Don't Talk About When We Talk About Data Analytics Skills

What We Don't Talk About When We Talk About Data Analytics Skills

What organizations should really look for when hiring a data scientist today

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

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The organization implemented a new marketing solution to target customers with more relevant offers.

When (and How) to Bust Down the Data Door

When (and How) to Bust Down the Data Door

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John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Peering Into the Marketing Future

Peering Into the Marketing Future

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You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

2014 Social Shopper Predictions

2014 Social Shopper Predictions

Social, mobile, and reams of data are transforming the shopping experience.

Moneyball for Marketing

Moneyball for Marketing

Don't let the fear of striking out keep you from playing the new data-driven game.

Data-Driven Doesn't Mean Data-Only

Data-Driven Doesn't Mean Data-Only

Betting on data doesn't always win the marketing game.

When Segments Overlap

When Segments Overlap

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Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Marketing Challenge: Spoiled for Choice

Marketing Challenge: Spoiled for Choice

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Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?

5 Reasons to Use Communities to Gather Customer Insight

5 Reasons to Use Communities to Gather Customer Insight

Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.