Don't let the fear of striking out keep you from playing the new data-driven game.
Betting on data doesn't always win the marketing game.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job? Answers due to email@example.com by Dec. 27.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
Sometimes the why is more important than the what.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Bigger is not always better when it comes to marketing data.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
Creative experts debate over whether and under what circumstances data helps or hinders creativity at DMA 2013.
New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
Cisco enables businesses to become friends with consumers data via Facebook check-ins.
Marketers espouse the benefits of online tracking. But are they speaking in an echo chamber?
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.
Keep your customers at the center of your marketing strategies.
70% accuracy might not be good enough for trans-Atlantic flight navigation or accounts receivable, but it's fine for marketing.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.