But privacy and security concerns can make them go bananas.
The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
Be the blue cheese within your industry.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
Just one third of marketers feel they collect the right amount of data.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
But consumers are confident that the government and brands will brew up a solution
When data drives relevancy, everybody wins.
Data's influence on content and decision making continues to grow in 2015.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The online grocer nourishes customer trust through education and engagement.
Can you guess which movie would be email?
Location-specific and up-to-date content are this year's must-haves.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
How to keep behavior-based ads valuable, safe, and secure
The online eyewear provider frames the customer experience around trust and reassurance.
But poor data quality can stall progress.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Company of the Week
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