Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The online grocer nourishes customer trust through education and engagement.
Can you guess which movie would be email?
Location-specific and up-to-date content are this year's must-haves.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
How to keep behavior-based ads valuable, safe, and secure
The online eyewear provider frames the customer experience around trust and reassurance.
But poor data quality can stall progress.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
But that doesn't stop them from sharing information with certain sectors.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
The media company sends targeted push notifications based on in-app behaviors.
The airline launches a Listening Center to centralize social, industry, and operational data.
The future looks bright for interactive channels.
A breakdown of DMA vs. Brohl
The definition of dynamic email content is changing—what marketers need to know.
But will data privacy and internal resource concerns leave them calling for their mummies?
Mobile data is this music and arts festival's jam.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Peer-to-peer referrals produce healthy conversion rates.
The online wine retailer's strategy incorporates different flavors and depths.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Proof that email isn't a prehistoric channel after all.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...