Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Join Michael E. Gazala, VP, Research Director at Forrester Research Inc., Jenne Barbour, Marketing Strategy at Teradata Marketing Applications, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.
Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
Creativity, data, measurement, and mobile are the social network's main pillars.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Turns out that a few small details can make a big impact on your customers—and their decisions.
91% of businesses engage in data migration projects and 85% experience significant problems from them.
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.
The move sets the stage for the adoption of server encryption by the ad tech ecosystem.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
But privacy and security concerns can make them go bananas.
The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
Be the blue cheese within your industry.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
Just one third of marketers feel they collect the right amount of data.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
But consumers are confident that the government and brands will brew up a solution
When data drives relevancy, everybody wins.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...