Use loyalty data to identify key target segments and get more revenue from existing customers.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
The TV data revolution with audience targeting is happening on the local level.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy.
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
Scoring can clue marketers into customer engagement and spending habits
Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen?
Three ways around pesky, ineffective compliance rules.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
What small businesses need to know about data collection and privacy
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified.
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
Epsilon knows the advantages—and risks—of collecting consumer data.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.