May 24, 2013
Use loyalty data to identify key target segments and get more revenue from existing customers.
May 23, 2013
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
May 01, 2013
The TV data revolution with audience targeting is happening on the local level.
May 01, 2013
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
April 30, 2013
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
April 29, 2013
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
April 26, 2013
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
April 19, 2013
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
April 16, 2013
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
April 08, 2013
Zihla Salinas, CMO and chief development officer at RAPP, talks about her laser-focus on strategy.
April 08, 2013
Consumer data has so many different business applications, from marketing to background checks, that sweeping legislation is inefficient.
April 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
April 01, 2013
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
March 25, 2013
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
March 18, 2013
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
February 27, 2013
Scoring can clue marketers into customer engagement and spending habits
February 25, 2013
Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen?
February 06, 2013
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
February 05, 2013
What small businesses need to know about data collection and privacy
February 01, 2013
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
January 22, 2013
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
January 10, 2013
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
January 09, 2013
He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified.
January 08, 2013
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
January 03, 2013
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
January 01, 2013
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
January 01, 2013
Epsilon knows the advantages—and risks—of collecting consumer data.
November 26, 2012
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
November 20, 2012
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
