Data

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

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But privacy and security concerns can make them go bananas.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Data Quality Is Lacking

Data Quality Is Lacking

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Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

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Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

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71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

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Be the blue cheese within your industry.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

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Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

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This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

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Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Customer Experience Marketing That Makes a Splash

Customer Experience Marketing That Makes a Splash

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

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Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Marketers Crave Customer Data

Marketers Crave Customer Data

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Just one third of marketers feel they collect the right amount of data.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

The Datafication of Marketing

The Datafication of Marketing

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Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

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But consumers are confident that the government and brands will brew up a solution

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

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Data's influence on content and decision making continues to grow in 2015.

An Open Letter to Target

An Open Letter to Target

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A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

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After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

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Location-specific and up-to-date content are this year's must-haves.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

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Two key metrics help the online auto insurance agency separate the good leads from the bad.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

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The online eyewear provider frames the customer experience around trust and reassurance.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

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But poor data quality can stall progress.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

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RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

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Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

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