Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Peer-to-peer referrals produce healthy conversion rates.
The online wine retailer's strategy incorporates different flavors and depths.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Proof that email isn't a prehistoric channel after all.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
Marketers can take steps to ensure that they're not wasting their advertising budget. Here's how.
6 preference center pros and cons that marketers should consider to improve the customer experience
In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.
When it comes to data, consumers and marketers are on the same team.
Today's marketer needs to be digital, mobile, social, personal, and always on.
As corporate data literacy increases, data storytellers will morph into data monetizers.
Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.
Interaction tracking is enterprise marketing management's competitive advantage.
Four ways marketers can get to know their email subscribers.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
5 ways marketers can prepare for possible data breaches.
Three ways marketers need to think differently about building customer relationships.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
How predictive analytics has been benefiting marketers—and customers—for decades.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.