Three ways marketers need to think differently about building customer relationships.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
How predictive analytics has been benefiting marketers—and customers—for decades.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
What cultural anthropology can tell you that lightning-speed data analysis can't.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
How marketers can gain consumer trust and keep their own personal information secure.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
What organizations should really look for when hiring a data scientist today
The organization implemented a new marketing solution to target customers with more relevant offers.
John Foreman is one data scientist who takes a practical approach to marketing applications of data analytics. Sometimes, he contends, the easier approach is the better one.
How marketers can protect the responsible use of consumer data for marketing purposes
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Social, mobile, and reams of data are transforming the shopping experience.
Don't let the fear of striking out keep you from playing the new data-driven game.
Betting on data doesn't always win the marketing game.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.