But consumers are confident that the government and brands will brew up a solution
When data drives relevancy, everybody wins.
Data's influence on content and decision making continues to grow in 2015.
A recap of the retailer's 2014 year; plus, my advice for a brighter 2015.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
The online grocer nourishes customer trust through education and engagement.
Can you guess which movie would be email?
Location-specific and up-to-date content are this year's must-haves.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
How to keep behavior-based ads valuable, safe, and secure
The online eyewear provider frames the customer experience around trust and reassurance.
But poor data quality can stall progress.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
But that doesn't stop them from sharing information with certain sectors.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
The media company sends targeted push notifications based on in-app behaviors.
The airline launches a Listening Center to centralize social, industry, and operational data.
The future looks bright for interactive channels.
A breakdown of DMA vs. Brohl
The definition of dynamic email content is changing—what marketers need to know.
But will data privacy and internal resource concerns leave them calling for their mummies?
Mobile data is this music and arts festival's jam.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Peer-to-peer referrals produce healthy conversion rates.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...