Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
But poor data quality can stall progress.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
But that doesn't stop them from sharing information with certain sectors.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
The media company sends targeted push notifications based on in-app behaviors.
The airline launches a Listening Center to centralize social, industry, and operational data.
The future looks bright for interactive channels.
A breakdown of DMA vs. Brohl
The definition of dynamic email content is changing—what marketers need to know.
But will data privacy and internal resource concerns leave them calling for their mummies?
Mobile data is this music and arts festival's jam.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Peer-to-peer referrals produce healthy conversion rates.
The online wine retailer's strategy incorporates different flavors and depths.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Proof that email isn't a prehistoric channel after all.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
Marketers can take steps to ensure that they're not wasting their advertising budget. Here's how.
6 preference center pros and cons that marketers should consider to improve the customer experience
In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.
When it comes to data, consumers and marketers are on the same team.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.