Data

The Rise of Product Analytics

The Rise of Product Analytics

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Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

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A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

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For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

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At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

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Hallmark Business Connections helped Walgreens thank some very special customers

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

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The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

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A new report shows how AI is changing the media economy

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

The Best Strategies for Voice Search

The Best Strategies for Voice Search

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Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

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Einstein Vision helps marketers read and react to the visual social web

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

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