Data

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

The Best Strategies for Voice Search

The Best Strategies for Voice Search

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Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

Predictions on the Horizon

Predictions on the Horizon

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In-house AI puts the predictive in partner marketing

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

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Einstein Vision helps marketers read and react to the visual social web

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

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Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

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Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

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Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

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A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

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How marketers are using predictive analytics to engage sports to develop relationships with brands

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

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Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

The State of Data-Driven Marketing

The State of Data-Driven Marketing

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A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

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Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

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Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

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How to guard against biases that can wreck your analytics results and machine learning models

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

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Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

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Our weekly column about marketing tech and ops

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