Data

The State of Data-Driven Marketing

The State of Data-Driven Marketing

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A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

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Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

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Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

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How to guard against biases that can wreck your analytics results and machine learning models

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

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Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

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Our weekly column about marketing tech and ops

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

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Patricia Césaire of ContentSquare

Contemplating the AI Revolution

Contemplating the AI Revolution

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Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

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Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

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Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

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The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

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Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

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AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

What Machine Learning  Can (and Can't) Do

What Machine Learning Can (and Can't) Do

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Top practitioners talk to us about the benefits and limitations of machine learning and AI

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

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Data, collaboration, and the IoT are reframing loyalty for a new age

How Trump Changed Political Marketing

How Trump Changed Political Marketing

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What strategies political marketers should adopt moving forward

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

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Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

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The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

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The power of tag management is evolving

Data, Data Everywhere

Data, Data Everywhere

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Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

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