Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services
Google's dynamic approach to chatbot analytics
Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand
Jane Quigley of Converseon talks about finding the right data in the big data maze
Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars
Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures
Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down
Here's one data-free approach to the supply chain
Advanced analytics, incorporating machine learning, is becoming an important route to growth
The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data
Amplitude's Justin Bauer explains how marketing-style analytics now help product teams
Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
From MarTech 2017, some big themes: and some things which might blow them out of the water
For data-heads, the latest way of discovering customer segments explained
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Our weekly column on marketing tech and ops
A staggering range of ideas and topics were aired at Advertising Week
Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business
At New York Advertising Week, brands reaffirmed building on first-party data for success
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Hallmark Business Connections helped Walgreens thank some very special customers
With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?
How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series
Business intelligence is helping to inform price optimization in retail and eCommerce
David Dunne of Velocidi talks about the company's AI-powered data quality roadmap
CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution
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