Data

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

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Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

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Google's dynamic approach to chatbot analytics

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

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Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Ji Krinsky on Creating Genius Experiences

One on One: Ji Krinsky on Creating Genius Experiences

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Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

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Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

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Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

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Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

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Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

Cartoon: Chain of Fool

Cartoon: Chain of Fool

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Here's one data-free approach to the supply chain

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

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Advanced analytics, incorporating machine learning, is becoming an important route to growth

From Pumpkin Spice Metrics to Year-Round Loyalty

From Pumpkin Spice Metrics to Year-Round Loyalty

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The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

The Rise of Product Analytics

The Rise of Product Analytics

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Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

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A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

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For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

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At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

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Hallmark Business Connections helped Walgreens thank some very special customers

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

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