Data

Spotlight on SiriusDecisions: Artificial Intelligence

Spotlight on SiriusDecisions: Artificial Intelligence

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Kerry Cunningham of SiriusDecisions talks about how AI can power the B2B revenue engine

We Think You Think You Will Buy That

We Think You Think You Will Buy That

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Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards

Mother's Day Marketing

Mother's Day Marketing

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Data from Crimson Hexagon shows some brands commanding dominant share of voice in social activity surrounding Mother's Day, and leveraging the conversations with impactful video content

5 Industries That Are Winning with IoT

5 Industries That Are Winning with IoT

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If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers

How To Use Time Series Data in Advanced Analytics: Analytics Corner

How To Use Time Series Data in Advanced Analytics: Analytics Corner

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For beginners, how marketers can learn to create advanced data models from time series data

Cryptocurrency: Maybe It Isn't So Cool Any More

Cryptocurrency: Maybe It Isn't So Cool Any More

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Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay

Finding the Audiences for Healthcare Marketing

Finding the Audiences for Healthcare Marketing

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DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

 Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

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With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

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The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

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Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

Where ABM is Headed

Where ABM is Headed

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The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

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Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

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Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

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Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

Agencies? Consultancies? They Want to Do It All

Agencies? Consultancies? They Want to Do It All

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part One: Deloitte Digital, Isobar.)

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

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What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

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Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

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Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

Adobe's Experience System of Record

Adobe's Experience System of Record

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The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

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First-party data tips, and Fluent's shift to the public market

The Monday Stack: A Healthcare Platform, a Consumer Graph

The Monday Stack: A Healthcare Platform, a Consumer Graph

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We look at new solutions from IBM iX and Valassis

Cartoon: Welcome to the "AI of Things"

Cartoon: Welcome to the "AI of Things"

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You know about the Internet of Things. Now deeply learn how the AI of Things will change our lives

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

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Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

The Real Reason Machines Won't Take Over

The Real Reason Machines Won't Take Over

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Everyone says the human touch will be needed for the foreseeable future. Here's why that's true

7 Things Facebook Needs to Do to Survive the Cambridge Analytica Scandal

7 Things Facebook Needs to Do to Survive the Cambridge Analytica Scandal

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Another day, another data scandal with Facebook

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

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Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

Ramping Up for Advanced Television

Ramping Up for Advanced Television

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TiVo joined the conversation about advanced TV at this year's RampUp

The Shop Window Opens a Portal of Possibilities

The Shop Window Opens a Portal of Possibilities

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How Outernets is using data to personalize the window shopping experience

SAP Hybris: A Three Part Strategy for GDPR

SAP Hybris: A Three Part Strategy for GDPR

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European roots and the Gigya acquisition empower the SAP Hybris response to GDPR

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