Amplitude's Justin Bauer explains how marketing-style analytics now help product teams
Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
From MarTech 2017, some big themes: and some things which might blow them out of the water
For data-heads, the latest way of discovering customer segments explained
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Our weekly column on marketing tech and ops
A staggering range of ideas and topics were aired at Advertising Week
Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business
At New York Advertising Week, brands reaffirmed building on first-party data for success
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Hallmark Business Connections helped Walgreens thank some very special customers
With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?
How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series
Business intelligence is helping to inform price optimization in retail and eCommerce
David Dunne of Velocidi talks about the company's AI-powered data quality roadmap
CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution
How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series
The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics
A new report shows how AI is changing the media economy
What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Breaking down what marketers do to cope with a post-last-click world
In-house AI puts the predictive in partner marketing
Experian's Targeting unit remains true to its big data roots, says Kevin Dean
How Lotame Data Exchange is pushing the audience data envelope
Einstein Vision helps marketers read and react to the visual social web
Machine learning can power personalization of selected components across devices
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