Data Warehouse Allies With Equifax on Credit Data

Share this article:
Data Warehouse Corp., Fort Lauderdale, FL, has formed a marketing alliance with Equifax, Atlanta, a credit reporting agency, to deliver credit data to mortgage originators nationwide, Data Warehouse said yesterday.


As a result of the agreement, individual credit information from Equifax will be added to Data Warehouse's inhouse proprietary mortgage databases, giving Data Warehouse the ability to provide credit-qualified leads to those mortgage originators offering firm offers of credit.


The use of individual credit information is subject to the Fair Credit Reporting Act, which, in the case of qualified leads, requires a firm offer of credit to be made to each consumer. Consumers must also be offered the opportunity to opt out of future solicitations.


According to Data Warehouse, the company is also implementing a delivery process with Equifax that reduces lead delivery time to one week or less.


Data Warehouse is a lead generator for the mortgage industry.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.