Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law.
Marketing services firm Epsilon has added new security enhancements to its email marketing platform in collaboration with Verizon Business, Epsilon president and CEO Bryan Kennedy told Direct Marketing News on June 28. The new features include enhanced protection for Epsilon's information technology (IT) infrastructure and the ability to track malicious IP addresses.
Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. The new entity is composed of GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
WPP Digital has bought a $5 million strategic minority stake in technology services provider nPario, the companies said May 17. The investment will help both companies develop services to help marketers improve audience insight and digital campaigns. NPario will integrate WPP's online and offline data into its platform.
An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.
An ongoing Sony Corporation investigation into the April database breach of Sony Online Entertainment (SOE) systems revealed hackers may have accessed the personal information of an additional 24.6 million customers, the company said in a statement May 3.
Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.
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