Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Google analyzes the middle ground between where online ends and offline begins.
The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.