Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Google analyzes the middle ground between where online ends and offline begins.
The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.