Data Silos

Video: Tags and Data

Video: Tags and Data

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Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Discovering the "nonline" land in the world of e-commerce

Discovering the "nonline" land in the world of e-commerce

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Google analyzes the middle ground between where online ends and offline begins.

Teradata Partners Conference: All data in all channels at all times

Teradata Partners Conference: All data in all channels at all times

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The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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How marketers can navigate the new customer engagement era.