Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Google analyzes the middle ground between where online ends and offline begins.
The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.