Direct Line Blog

Data shows Facebook engagement spikes by vertical

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Data shows Facebook engagement spikes by vertical
Data shows Facebook engagement spikes by vertical

Buddy Media has released data that could help any marketer looking to hang its hat on a social media content strategy.

The full report reflects consumer interaction on Facebook across the social media platform's 200 clients. The report is broken out according to vertical, with best practices varying greatly from one to the next.

The report suggests brands' need not – and should not – constrain their posts to the hours in which they themselves are in front of the computer during work hours, and instead experiment with after-hours and early morning posts that could appear as fresh content to consumers upon getting home or waking up.

The data resembles findings released last month about email open rates and engagement, which also indicated a need for marketers to send emails during dayparts other than morning and early afternoon on weekdays.

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