5 scientific approaches to create a successful, data-driven marketing campaign.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
What organizations should really look for when hiring a data scientist today
The playbook for turning data science into business growth.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...