In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
What organizations should really look for when hiring a data scientist today
The playbook for turning data science into business growth.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.