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Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
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The playbook for turning data science into business growth.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...