Data Scientists

Marrying Art and Science In Marketing

Marrying Art and Science In Marketing

In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

What We Don't Talk About When We Talk About Data Analytics Skills

What We Don't Talk About When We Talk About Data Analytics Skills

What organizations should really look for when hiring a data scientist today

'Moneyball' for Marketing and Sales Professionals

'Moneyball' for Marketing and Sales Professionals

The playbook for turning data science into business growth.

So Much Data; So Few Data Scientists

So Much Data; So Few Data Scientists

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Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.