Data Science

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

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The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

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A conversation with her father paved that way for a future in data science

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

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How data can inform content marketing

Telling the Story of Data

Telling the Story of Data

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Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

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Eddie Kim, chief data scientist at Sysomos speaks with DMN

Luiz Maykot: Extracting Value from Data

Luiz Maykot: Extracting Value from Data

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Manager for marketing data science of Adobe Digital Insights driven by the detective aspect of the work

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

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A Sprout Social data scientist develops love of analytics through social media

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

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Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Stuart Ogawa: Sysomos' Social Data Tinkerer

Stuart Ogawa: Sysomos' Social Data Tinkerer

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The EVP and CTO reveals how he got into the data business and his role at Sysomos

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

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A look into the life of data scientists and CIOs at analytics firms

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