Data Quality

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

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David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

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Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

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Tidy Data offers a means for marketers to organize customer intent data

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

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Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

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Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

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Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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