Experian's Targeting unit remains true to its big data roots, says Kevin Dean
Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics
True predictive marketing goes beyond making assumptions based on consumers' past behavior
Tidy Data offers a means for marketers to organize customer intent data
Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Experian Marketing Services and Neustar are bringing their data onboarding capabilities together
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