Data Quality

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

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Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

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Tidy Data offers a means for marketers to organize customer intent data

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

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Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

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Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

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Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

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