Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Some marketers' data hygiene practices have gone a little "sow"er.
Data has been a marketing currency for years—but the rise of digital media has changed the rules.
A new survey links data quality to revenue growth.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...