The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Some marketers' data hygiene practices have gone a little "sow"er.
Data has been a marketing currency for years—but the rise of digital media has changed the rules.
A new survey links data quality to revenue growth.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...