Data has been a marketing currency for years—but the rise of digital media has changed the rules.
A new survey links data quality to revenue growth.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.