The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Some marketers' data hygiene practices have gone a little "sow"er.
Data has been a marketing currency for years—but the rise of digital media has changed the rules.
A new survey links data quality to revenue growth.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...