The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Some marketers' data hygiene practices have gone a little "sow"er.
Data has been a marketing currency for years—but the rise of digital media has changed the rules.
A new survey links data quality to revenue growth.
Marketers consumed by Big Data may get distracted from their necessary focus on data quality.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.