Data Quality

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

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The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Is Your Database a Pigsty? [Infographic]

Is Your Database a Pigsty? [Infographic]

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Some marketers' data hygiene practices have gone a little "sow"er.

Dodgy Marketing: The Role of Data

Dodgy Marketing: The Role of Data

Data has been a marketing currency for years—but the rise of digital media has changed the rules.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

It's Not the Size, but the Quality of Data That Counts

It's Not the Size, but the Quality of Data That Counts

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Marketers consumed by Big Data may get distracted from their necessary focus on data quality.

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