Data Quality

Is Your Database a Pigsty? [Infographic]

Is Your Database a Pigsty? [Infographic]

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Some marketers' data hygiene practices have gone a little "sow"er.

Dodgy Marketing: The Role of Data

Dodgy Marketing: The Role of Data

Data has been a marketing currency for years—but the rise of digital media has changed the rules.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

It's Not the Size, but the Quality of Data That Counts

It's Not the Size, but the Quality of Data That Counts

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Marketers consumed by Big Data may get distracted from their necessary focus on data quality.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.