Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.