Data Privacy

Redefining Data Privacy

Redefining Data Privacy

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Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

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Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

The Data-Protection Paradox

The Data-Protection Paradox

The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

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When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Email Marketers' Responsibility in Phishing Protection

Email Marketers' Responsibility in Phishing Protection

Marketers have an obligation to be a voice for their company and customers on email security and protection.

"Reasonable Use" Is the Data Litmus Test

"Reasonable Use" Is the Data Litmus Test

Where does the responsibility lie for customers' privacy in terms of data used for marketing?

We All Need to Take Shared Responsibility

We All Need to Take Shared Responsibility

Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.

3 Core Capabilities for Privacy Adherence

3 Core Capabilities for Privacy Adherence

While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.

Regulations on Consumer Data and Privacy Must Be Modernized

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...