Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.