Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...