Marketers have an obligation to be a voice for their company and customers on email security and protection.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
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As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.