Data Privacy

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

By

Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

The Data-Protection Paradox

The Data-Protection Paradox

The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

By

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Email Marketers' Responsibility in Phishing Protection

Email Marketers' Responsibility in Phishing Protection

Marketers have an obligation to be a voice for their company and customers on email security and protection.

"Reasonable Use" Is the Data Litmus Test

"Reasonable Use" Is the Data Litmus Test

Where does the responsibility lie for customers' privacy in terms of data used for marketing?

We All Need to Take Shared Responsibility

We All Need to Take Shared Responsibility

Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.

3 Core Capabilities for Privacy Adherence

3 Core Capabilities for Privacy Adherence

While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and using the information.

Regulations on Consumer Data and Privacy Must Be Modernized

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...