July 12, 2012
Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining.
Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference.
Citizens Financial Group uses its in-branch customer experiences to bolster its database marketing, said Nick Primola, SVP and director of direct marketing at the financial company, on June 21 at Forrester Research's Customer Experience Forum 2011.
Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months.
Playdom, a Disney Enterprises subsidiary, has agreed to pay $3 million to settle Federal Trade Commission (FTC) charges that it violated the Children's Online Privacy Protection Act (COPPA). The alleged violations included illegally collecting and disclosing personal information from more than 1.2 million children under age 13 without parental consent, the FTC said this week.
Infogroup has consolidated five of its data and marketing services brands into a single sales organization, CEO Clare Hart told Direct Marketing News on May 9. The new unit comprises former Infogroup subsidiaries Direct Media Millard, Donnelley Marketing, Edith Roman & Associates, Walter Karl and Yesmail.
April 27, 2011
Merkle hired Steve LaValle as EVP of client and advisory services on April 26. In this role he'll lead the client services teams, account managers and consulting professionals across all industries served by Merkle.
I have this white whale story, a piece I'm looking to write but currently lacks source material. It's about near-field communication (NFC). Much of the buzz surrounding the touch-to-transfer technology centers on mobile payments. I'm sure that will be a big deal, but my reaction is more "eh." The game-changer will be its marketing capabilities.
Apple will include a feature in an upcoming version of its Safari Web browser that will allow consumers to ask websites not to track their online behavior, according to published reports. The tool will reportedly be included in a developer release of the operating system Apple will debut this summer.
Marketing departments should consider hiring their own COOs to oversee data management, due to the exponential increase in information available to marketers and the regulation of data collection and use, said Bruce Biegel, managing director of the Winterberry Group.
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15. Consumers can also enable a "tracking protection list," which catalogs websites that will be prevented from monitoring the user's online behavior.
March 14, 2011
Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.
Marketers must do more than track Twitter followers and Facebook fans to achieve results from their social media marketing, said Carmen Sutter, senior director of data services at Warner Music Group, at the Adobe Omniture Summit 2011 on March 9.
The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en masse with consumers while tailoring their messages to each individual, Ellen Levy, VP of strategic initiatives at LinkedIn, told attendees of the Adobe Omniture Summit 2011 on March 9.
Teradata, an enterprise analytics and warehousing company, agreed to acquire Aster Data Systems, an analytics and data management firm, for $263 million on March 3. The acquisition will enable Teradata clients to store, manage and analyze data found on formats such as Web applications, sensor networks, social networks, video and photographs.
March 02, 2011
Things move fast in the digital world, so it can be easy to miss the emergence of revolutionary change. A revolution in online advertising has happened over the past couple months, the significance of which many in our industry have missed. But it is not too late to negotiate peace with the revolutionaries.
The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in 'The Wall Street Journal.'
February 23, 2011
In the most simplest terms, GIS merge cartography, statistical analysis and database technology. The latest iterations wed data analytics with satellite mapping to better locate and identify prospects/customers.
As marketers we know that deeper knowledge of the consumer allows for broader engagement through the offering of more targeted and relevant content.
The Direct Marketing Association said January 31 that it will begin to enforce its online data collection self-regulatory program immediately. The announcement comes as various private companies are launching online consumer privacy initiatives.
Mozilla and Google said January 24 that they will provide options in their respective Firefox and Chrome Web browsers to block the tracking of consumers' online behavior. Mozilla will let consumers opt out of tracking and behavioral advertising in Firefox 4, while Google will add an extension to Chrome.
The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28.
January 12, 2011
Experian promoted Jeff Lundal to SVP and general manager of data management services at the marketing services provider December 23. In this interview with Direct Marketing News, he discusses the looming online privacy debate and explains his view on why it's imperative that marketers move away from batching and blasting and toward tweeting and status-updating.
Daily deal website Groupon has tapped Euro RSCG Chicago to handle its customer relationship marketing efforts, including its mining of consumer behavioral data and digital programs.
Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
