Data Marketing & CRM
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.
With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...