Data Marketing & CRM
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
The 2013 Essential Guide to Multichannel Marketing—everything you need to know about multichannel marketing, all in one spot. Read on for insight.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Nonprofit organizations are increasingly taking a page from the for-profit playbook by using marketing co-ops to build their direct mail lists.
With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...