Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
Some marketers' data hygiene practices have gone a little "sow"er.
In the search for insight, how relevant is the "size" of the data?
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.
In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
If marketers want to be at the top of their class, they have to brush up on data management.
Take this quiz to learn whether you're a data management all star or wannabe.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Capturing the right data for customer retention and growth.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Manufacturers and retailers identify Big Data's big challenges.
It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Marketers must be cautious about how they share data with partners.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...