May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
April 26, 2013
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
March 14, 2013
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
February 15, 2013
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
February 15, 2013
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
February 08, 2013
Manufacturers and retailers identify Big Data's big challenges.
February 01, 2013
It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.
February 01, 2013
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
February 01, 2013
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
January 29, 2013
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
January 23, 2013
Marketers must be cautious about how they share data with partners.
January 22, 2013
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
January 02, 2013
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
January 01, 2013
Epsilon knows the advantages—and risks—of collecting consumer data.
November 13, 2012
Direct marketers should adopt, in conjunction with Big Data, the concept of Big Measurement.
October 23, 2012
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional.
October 15, 2012
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
October 11, 2012
Numbers can be sexy—and they're also vital to direct marketing.
October 01, 2012
Marketers face an emerging issue that represents both an opportunity and a potential challenge: how to leverage large data sets, Big Data.
September 28, 2012
Ultimately, dealing with email marketing deliverability is a data management challenge.
August 23, 2012
The term "customer obsession" has become popular as businesses endeavor to create meaningful connections to break through the marketplace clutter.
August 07, 2012
Everyone is talking about Big Data—and judging from my social streams and much of the media coverage, I'm afraid many don't seem to have a clear understanding about what it is, or even if Big Data is in fact what they are dealing with.
May 01, 2012
Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
May 01, 2012
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
April 01, 2012
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
April 01, 2012
Here are our top five best practice tips for implementing better database marketing.
April 01, 2012
The way data is consumed today has changed dramatically from the past.
April 01, 2012
There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.
April 01, 2012
Retail icon Macy's refashions its flagship store and marketing strategy.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
