Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
If marketers want to be at the top of their class, they have to brush up on data management.
Take this quiz to learn whether you're a data management all star or wannabe.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Capturing the right data for customer retention and growth.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Manufacturers and retailers identify Big Data's big challenges.
It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Marketers must be cautious about how they share data with partners.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Epsilon knows the advantages—and risks—of collecting consumer data.
Direct marketers should adopt, in conjunction with Big Data, the concept of Big Measurement.
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Numbers can be sexy—and they're also vital to direct marketing.
Marketers face an emerging issue that represents both an opportunity and a potential challenge: how to leverage large data sets, Big Data.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.