As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Manufacturers and retailers identify Big Data's big challenges.
It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.
Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
Designing data-driven maintenance service programs that deliver ongoing annuity streams.
Marketers must be cautious about how they share data with partners.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Epsilon knows the advantages—and risks—of collecting consumer data.
Direct marketers should adopt, in conjunction with Big Data, the concept of Big Measurement.
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Numbers can be sexy—and they're also vital to direct marketing.
Marketers face an emerging issue that represents both an opportunity and a potential challenge: how to leverage large data sets, Big Data.
Ultimately, dealing with email marketing deliverability is a data management challenge.
The term "customer obsession" has become popular as businesses endeavor to create meaningful connections to break through the marketplace clutter.
Everyone is talking about Big Data—and judging from my social streams and much of the media coverage, I'm afraid many don't seem to have a clear understanding about what it is, or even if Big Data is in fact what they are dealing with.
Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
Rising costs, channel proliferation and fragmented consumer attention make it tough to turn a profit on acquisition campaigns.
Here are our top five best practice tips for implementing better database marketing.
The way data is consumed today has changed dramatically from the past.
There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.
Retail icon Macy's refashions its flagship store and marketing strategy.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.