Data Management

Data Migration's Challenges

Data Migration's Challenges

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91% of businesses engage in data migration projects and 85% experience significant problems from them.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Is Your Database a Pigsty? [Infographic]

Is Your Database a Pigsty? [Infographic]

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Some marketers' data hygiene practices have gone a little "sow"er.

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Gartner: One Third of Leading Enterprises Face a Data Crisis

Gartner: One Third of Leading Enterprises Face a Data Crisis

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Enterprises are good at collecting data, but not so good at managing it, says the research firm.

It's Personal: The Emerging Data Revolution

It's Personal: The Emerging Data Revolution

The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.

Marketing Automation Is Not a Panacea

Marketing Automation Is Not a Panacea

In making the process to connect with customers more streamlined and automated, we sometimes forget to put ourselves in the customer's shoes.

How the Cookie Crumbles

How the Cookie Crumbles

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Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

Infographic: Marketers Struggle to Make the (Data-Driven) Grade

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If marketers want to be at the top of their class, they have to brush up on data management.

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Take this quiz to learn whether you're a data management all star or wannabe.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

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Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

The DL on DMPs

The DL on DMPs

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Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

5 Ways Marketers Can Govern Big Data

5 Ways Marketers Can Govern Big Data

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Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how

3 Data Do's and Don'ts

3 Data Do's and Don'ts

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Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

We're All Links in the Chain of Customer Trust

We're All Links in the Chain of Customer Trust

Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.

We All Need to Take Shared Responsibility

We All Need to Take Shared Responsibility

Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Marketing's Constant Evolution

Marketing's Constant Evolution

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As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

Three Challenges for the Next Digital Marketing Superhero

Three Challenges for the Next Digital Marketing Superhero

All of us have access to more data every day, but how do you understand and uncover insights from that data? That's the sweet spot in the Big Data revolution.

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

Infographic: Mind the Gap

Infographic: Mind the Gap

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Manufacturers and retailers identify Big Data's big challenges.

Top 5 Privacy Issues Revealed

Top 5 Privacy Issues Revealed

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Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.

Why Big Data Is a New Ball Game

Why Big Data Is a New Ball Game

It is understandable for marketers to feel a little underwhelmed by the Big Data revolution.

Thinking Differently About Data

Thinking Differently About Data

Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.

An Enduring Revenue Opportunity for Direct Marketers

An Enduring Revenue Opportunity for Direct Marketers

Designing data-driven maintenance service programs that deliver ongoing annuity streams.

Three Ways to Avoid Data Leakage Nightmares

Three Ways to Avoid Data Leakage Nightmares

Marketers must be cautious about how they share data with partners.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...