Data Integration

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Macy's transformation

Macy's transformation

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Retail icon Macy's refashions its flagship store and marketing strategy.

Improving experience and driving engagement

Improving experience and driving engagement

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.

Uncovering proven optimal customer contact methods

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Three ways to get integration initiatives implemented

Three ways to get integration initiatives implemented

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

Vital multichannel marketing tactics in a b-to-b world

Vital multichannel marketing tactics in a b-to-b world

In the b-to-b world, transactions are less about impulse than company reputation, trust and well-conveyed product benefits.

Top integrated marketing ideas for multimedia magic

Top integrated marketing ideas for multimedia magic

Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.

The term "integrated marketing" is "loosy goosy": SES Conference

The term "integrated marketing" is "loosy goosy": SES Conference

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The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Data integration a must for real-time marketing

Data integration a must for real-time marketing

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.