September 01, 2012
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
April 01, 2012
Retail icon Macy's refashions its flagship store and marketing strategy.
April 01, 2012
Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
April 01, 2012
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
April 01, 2012
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
April 01, 2012
Typically, the most insightful digital profile attributes come from one of three primary sources.
April 01, 2012
Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.
March 22, 2012
The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.
July 01, 2011
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
