Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
Retail icon Macy's refashions its flagship store and marketing strategy.
Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
Typically, the most insightful digital profile attributes come from one of three primary sources.
In the b-to-b world, transactions are less about impulse than company reputation, trust and well-conveyed product benefits.
Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.
The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...