Data Integration

Customers for Life?

Customers for Life?

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Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.

Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

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The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Macy's transformation

Macy's transformation

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Retail icon Macy's refashions its flagship store and marketing strategy.

Improving experience and driving engagement

Improving experience and driving engagement

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.

Uncovering proven optimal customer contact methods

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Three ways to get integration initiatives implemented

Three ways to get integration initiatives implemented

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

Vital multichannel marketing tactics in a b-to-b world

Vital multichannel marketing tactics in a b-to-b world

In the b-to-b world, transactions are less about impulse than company reputation, trust and well-conveyed product benefits.

Top integrated marketing ideas for multimedia magic

Top integrated marketing ideas for multimedia magic

Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.

The term "integrated marketing" is "loosy goosy": SES Conference

The term "integrated marketing" is "loosy goosy": SES Conference

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The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Data integration a must for real-time marketing

Data integration a must for real-time marketing

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.

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