Data Innovation Day
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Marketers must take it upon themselves to address consumers privacy concerns if they intend to be celebrating Data Innovation Day a generation from now, warns DMA.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...