The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Marketers must take it upon themselves to address consumers privacy concerns if they intend to be celebrating Data Innovation Day a generation from now, warns DMA.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.