Data Innovation Day

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

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The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Celebrate Data Innovation...Then Defend It With All Your Might

Celebrate Data Innovation...Then Defend It With All Your Might

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Marketers must take it upon themselves to address consumers privacy concerns if they intend to be celebrating Data Innovation Day a generation from now, warns DMA.

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