Data In The Cloud

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

By

Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

By

The cloud-based data company adds first-party data and email services to its repertoire.

Five ways to invigorate your database marketing in 2012

Five ways to invigorate your database marketing in 2012

Here are our top five best practice tips for implementing better database marketing.

Use data more effectively by placing it in the cloud

Use data more effectively by placing it in the cloud

The way data is consumed today has changed dramatically from the past.

Ad industry leaders uncertain how to move forward on Do Not Track

By

Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.

Marketers look to network in SaaS boom

Marketers look to network in SaaS boom

Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.

Network Solutions starts healing process after data breach

By

Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...