Data In The Cloud
Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
The cloud-based data company adds first-party data and email services to its repertoire.
Here are our top five best practice tips for implementing better database marketing.
The way data is consumed today has changed dramatically from the past.
Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.
Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.
Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...