Popular trends reflect strategies helping marketers manage data and craft successful campaigns.
The cloud-based data company adds first-party data and email services to its repertoire.
Here are our top five best practice tips for implementing better database marketing.
The way data is consumed today has changed dramatically from the past.
Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.
Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.
Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.