Data In The Cloud

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

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The cloud-based data company adds first-party data and email services to its repertoire.

Five ways to invigorate your database marketing in 2012

Five ways to invigorate your database marketing in 2012

Here are our top five best practice tips for implementing better database marketing.

Use data more effectively by placing it in the cloud

Use data more effectively by placing it in the cloud

The way data is consumed today has changed dramatically from the past.

Ad industry leaders uncertain how to move forward on Do Not Track

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Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.

Marketers look to network in SaaS boom

Marketers look to network in SaaS boom

Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.

Network Solutions starts healing process after data breach

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Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.

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Featured Articles

Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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How marketers can navigate the new customer engagement era.