Data Governance

Who Really "Owns" Customer Data?

Who Really "Owns" Customer Data?

By

With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

By

The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.

Email's Role in Customer Trust

Email's Role in Customer Trust

Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.

The Mobile Code of Conduct

The Mobile Code of Conduct

By

Trade organizations release regulations around data collection in a mobile environment.

5 Ways Marketers Can Govern Big Data

5 Ways Marketers Can Govern Big Data

By

Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how

Why Does Data Governance Matter?

Why Does Data Governance Matter?

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

Regulations on Consumer Data and Privacy Must Be Modernized

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

Marketers Remain a Focus for Policymakers

Marketers Remain a Focus for Policymakers

Four areas of concern and interest about data and privacy for marketers right now.

Data broker investigation: Acxiom's story

Data broker investigation: Acxiom's story

By

Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.

DAA expands data collection principles

By

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.

B-to-b success depends on social, data clarity

B-to-b success depends on social, data clarity

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.