Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
How marketers can protect the responsible use of consumer data for marketing purposes
The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
Trade organizations release regulations around data collection in a mobile environment.
Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Four areas of concern and interest about data and privacy for marketers right now.
Acxiom's chief privacy officer Jennifer Barrett-Glasgow sets the record straight on its data gathering process.
The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...