Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.