Data Gathering

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

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Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

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Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

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Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

Experian QAS launches address validation for mobile devices

Experian QAS launches address validation for mobile devices

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Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...