Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.