Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...