Data Gathering

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

By

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

By

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

By

Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

Experian QAS launches address validation for mobile devices

Experian QAS launches address validation for mobile devices

By

Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...