Data Gathering

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

By

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

By

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

By

Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

Experian QAS launches address validation for mobile devices

Experian QAS launches address validation for mobile devices

By

Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...