Data Gathering

Is Card-Linked Marketing Good For Your Image?

Is Card-Linked Marketing Good For Your Image?

Banks getting cozy with retailers—an enticing data and targeting partnership, but brands should think twice before jumping in with both feet.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

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Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

Experian QAS launches address validation for mobile devices

Experian QAS launches address validation for mobile devices

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Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.