Data drives Google design

Share this article:
I loved this New York Times in-depth piece from Friday's issue, about how Google's design decisions are driven more by data than anything else. It's all about using analytics to test how popular various designs are, but one Google designer, Douglas Bowman, got frustrated by being hemmed in by what users want -- or what they think they want.  Basically, users are "crowdsourcing" by collectively deciding how to design products, but designers say this limits any "bold leaps" in terms of design.

The approach obviously works well for Google...but I wonder whether it would work well for most marketers. And don't worry about Douglas Bowman -- he's now creative director at Twitter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.