Data drives Google design

Share this article:
I loved this New York Times in-depth piece from Friday's issue, about how Google's design decisions are driven more by data than anything else. It's all about using analytics to test how popular various designs are, but one Google designer, Douglas Bowman, got frustrated by being hemmed in by what users want -- or what they think they want.  Basically, users are "crowdsourcing" by collectively deciding how to design products, but designers say this limits any "bold leaps" in terms of design.

The approach obviously works well for Google...but I wonder whether it would work well for most marketers. And don't worry about Douglas Bowman -- he's now creative director at Twitter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.