Data Driven Economy

Direct Marketers Deep-Six California Data Broker Bill

Direct Marketers Deep-Six California Data Broker Bill

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DMA feared passage of the bill would have caused national repercussions for data-driven marketers.

Most Likely Buyers Report Launched for Auto Dealers

Most Likely Buyers Report Launched for Auto Dealers

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Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."

There's No "Us" and "Them"

There's No "Us" and "Them"

When it comes to data, consumers and marketers are on the same team.

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Which Brands Are the Most (and Least) Trusted?

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It's been a bad year for TV service providers.