Data Driven Economy
DMA feared passage of the bill would have caused national repercussions for data-driven marketers.
Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."
When it comes to data, consumers and marketers are on the same team.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...